Back from India (and from a cultural impact)

I’ve just arrived from Delhi. In fact it has been 24 hours but, in the meantime, my mind kept wandering inbetween all kinds of different landscapes, smells and tastes until it settled back again. So many different faces, so many different paces: our hectic effort of preparing a presentation on the club lounge of a five-star hotel, the five-year-old child making his frenzied small monkey shout and dance to attract our attention and a few coins, the slow-moving cow trying to take a nap in the middle of the street and the agitated drivers trying to pass as close as possible. Definitely distances are measured differently in this huge place.
The billion cattle estimated to be alive today are more less one sixth of the estimated human population on Earth. The lucky ones live here, where they are revered and spoiled, where they can live tranquil and blissful lives, where they can thrive and be loved. It’s a wonder that there is no cow immigration process to this beautifully colored lands. If the other cows knew!
Humanity. This word takes new meaning here. So many people. We Europeans have tended to grow aseptic, almost inhumans. We hide within huge buildings of concrete, glass and steel, like the new terminal I’ve nurtured along with my peers, and we become insignificant below our not-so-functional monuments. We want them to serve as a rule to measure our cities and civilisation, instead of ourselves, our little selves.
In India you see so many people, so many happy -and not so happy- faces. The wonder is that it’s not easy to infer which faces will be happy and which won’t. Usually you won’t see that in the colours -or cost- of the robes. Humans… sometimes so happy owning nothing but conceiving nice thoughts… you never know.
This column, blog, page -whatever this is- wouldn’t be complete without the management reflection. And today it comes from Professor Geert Hofstede, of Maastricht University: “Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster.”
Are they? I’m personally a cock-eyed optimist and I tend to see the positive side to it. If we kept narrow mindedly to our own culture and background, the learning process would surely be impaired. Nonetheless cultural divergences must be managed.
As a reference, it is very interesting to examine Hofstede’s cultural dimensions, built from a handful of parameters:
- Power distance or the degree of acceptance of the less favoured members of one society of the inequalities they are subjected to.
- Individualism versus collectivism, or the degree to which the members of a society are integrated into groups.
- Masculinity versus femininity, or the degree of distribution of roles between genders.
- Uncertainty avoidance or degree of tolerance to uncertainty or ambiguity.
- Long-term orientation versus short-termism.
As an example, the former dimensions applied to the Indian, Spanish and British cultural dimensions, according to the available data by Hofstede. Of course generalisations are unfair, and the Spanish profile was never actually completed, but the exercise is still interesting.

4 comments 22 July, 2008












Why is people downgrading from Vista? It’s not because it’s ugly, it is not ugly enough for that, and XP wasn’t the most handsome kid on the block either. People are trying to avoid vista because it requires too much hardware, because takes too much resources to run, because it’s not as snappy as it should be.Think of it from the personal computer cluster’s viewpoint: additional requirements from OSes mean more opportunities to sell more advanced hardware, and thus a growing market. The more sophisticated OSes become, the more complex hardware is needed. And the different companies are, of course, happy to indulge and sell.But that’s not what users want. There are no new necessities covered. Applications are fancier, yes, but there are no new killer applications. In fact I still have to see an application that makes full use of Vista’s new graphics engine. Everything could still be done from XP, no transparent frames, true, but who cares?After seeing Vista, people still prefer to focus their hardware on a better working machine, not on a better looking but buggier one. And they look the other way round… to XP and sometimes Apple.That’s where Apple’s new market share comes from. In evolving their Mac OS X system they have not used the extra power inherited by Moore’s law to rejoice in extra-sophisticated graphics and a huge coverage of legacy systems. Instead they have used it to get snappier applications, providing a secure and limited environment, even excluding their oldest hardware from compatibility. Once their compatible hardware (yes, all of it PC compatible hardware) has been short-listed, they have focused on making it work better.And then they have favoured usability over trendiness (without forgetting the latter). Simplicity over a spree of hidden options, users’ needs over hardware providers’ needs.
But that’s not the only thing going around.And there’s still another trend going on here: from more powerful portable computers to simple ones (that are still very sophisticated by the way) but focus on doing simpler things and rely on other machines and network capabilities. We will no longer need that huge hard drive in our laptop when we will be able to store and synchronise our files on-line. Or, as the MacBook Air does, we don’t need to have a DVD unit in our laptop if we are able to access other’s people DVD drives.And sometimes, as gadgets like Blackberrys, iPhones et al have demonstrated, we can do most of the things we are requesting from our laptops if we can have better screens, better connectivity and better input methods.Or with network shared utilities and storage, as well as web-based applications (look out for some Google office hardware soon). Those web applications will increasingly have the ability of working off-line and syncing when needed. That will mean less reliance on your “own” computer and easier usability of both shared and simpler devices.
That’s three dilemmas identified in this post:
Apple, without being that brilliant (Steve Jobs *is* brilliant indeed), is doing much better by comparison… better enough to reclaim part of the market share that the incumbent is going to lose. Try a Mac OS X and tell me